LumenIZE
A bold, high-impact product experience for the LumenIZE Pro T5 UV-B lighting kit, designed to showcase a premium lighting range with strong visual storytelling and clear feature communication.
Client
LumenIZE
Service
Web Design
Date
July 2024
Project Overview
The LumenIZE Pro T5 page behaves like a high-converting product detail experience, using full-width, high-quality pack shots and lifestyle-inspired dark visuals to make the lamps the clear focal point and support purchase confidence. The dark theme, contrasted with neon pink and gold highlights, follows common dark-design guidance by creating a premium, high-contrast environment where key CTAs, labels like “Pro T5,” and benefit tags such as “average 30% energy savings” immediately stand out.
Key Highlights
Immersive Brand Visuals: Full-bleed black backgrounds with vibrant product photography and vertical lamp packaging create a premium, almost cinematic product showcase.
Clear Hierarchy & Copy Flow: Typography scales and accent colors guide users from product name to benefits, then into deeper technical content without overwhelming them.
Educational UX: Feature panels at the bottom explain UV index, lamp-change guidance, and efficiency metrics in digestible chunks, helping users make informed, welfare-focused decisions.
Responsive Presentation: The mobile layout retains dramatic visuals while stacking content into scrollable sections, keeping CTAs and key claims prominent on small screens.
Consistent Packaging Integration: On-page visuals mirror real-world packaging colors and patterns, reinforcing shelf recognition and strengthening the connection between digital and physical product experiences.
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