Selin – Women’s Period & Health App Website
A warm, supportive marketing site for a women’s period-tracking and fertility app, designed to feel friendly, trustworthy, and easy to understand at a glance.
Client
Selin
Service
User Experience (UX) Design
Date
October 2024
Project Overview
The Selin landing page applies healthcare UX best practices by using a clean layout, high-contrast typography, and mobile-first card components so users can quickly understand what the app does and how to get it. Soft peach tones and rounded elements support emotional design principles often used in women’s health apps, helping build a sense of safety, empathy, and trust rather than clinical distance.
Key Highlights
Empathetic Visual Language: Soft colors, rounded shapes, and supportive messaging frame period and fertility tracking as positive self-care rather than a clinical task.
Feature Transparency: Screen previews and copy explain reminders, cycle predictions, and weight tracking in simple language, reducing friction for first-time users.
Family-Centric UX: Multi-profile calendar options (“My, My mother, My daughter”) position the product as a shared health tool across generations.
Data at a Glance: Statistic tiles (cycle length, period length, weight) and segmented tabs (Insights, Products, Statistics) make personal health data easy to scan and act on.
Conversion Ready: Multiple CTAs—download buttons, QR code, and contextual “Explore” blocks—gently guide visitors from curiosity to app installation and deeper feature discovery.
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