UK WORKSAFE – PPE & Testing Supplies Ecommerce Website
A trustworthy, B2B-focused ecommerce site for PPE, hygiene products, and lateral flow testing kits, designed to reassure organizations and streamline bulk purchasing.
Client
UK Worksafe
Service
Web Design
Date
June 2024
Project Overview
The UK WORKSAFE homepage is structured like a trustworthy medical ecommerce catalogue, leading with a strong promise around “supplying approved lateral flow tests throughout the UK” and reinforcing it through clean laboratory imagery and clear, benefit-focused copy. The hero’s dual CTAs support two primary user intents: procurement managers who already know what they need (“Shop Now”) and those who prefer to explore details and specifications first (“View Products”).
Key Highlights
Compliance & Safety Messaging: Labels like “supporting a safer workplace for all” and “supplying approved lateral flow tests” emphasize regulatory trust and product legitimacy.
Product Discovery: Horizontal carousels and “Shop by Category” sections make it easy to scan multiple SKUs, compare discounts, and spot items on sale.
Visual Clarity: Clean typography, generous white space, and structured cards keep technical content (test types, kits, PPE items) from feeling overwhelming.
B2B-Friendly UX: Contact and company information are always close at hand, while next‑day delivery messaging is repeated to reassure time‑sensitive buyers.
Consistent Branding: Repeating hexagon shapes, blue containers, and button styles unify testing, PPE, and review sections into a cohesive, professional brand experience.
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